The Benefits Of Styling

The Benefits Of Styling

Engaging a professional stylist can add value to your home by helping potential buyers visualise the full value and potential of your home and achieving a quicker sale. It can also provide a price uplift that exceeds the cost of the styling service.

The first impression your property has on potentials buyers is crucial. You want your home to be memorable, have a ‘wow’ factor and stand out from the crowd. Southwell Property can transform any property to appeal to the buyer demographic and inspire the potential purchaser to imagine living in the space and ultimately developing an emotional attachment.

So lets have a look at some of the key questions that sellers might have around property styling:

1. What is property styling?
Property styling or home-staging is arranging furniture and decorations in a way that makes the home appealing to the highest possible number of potential buyers. This leads to an increase in competition, which drives the property value up and leads to a quicker sale for a higher price. This is achieved by styling the home for sale to allow buyers to envision themselves living there.
Property stylists look at the purpose of a room, and its configuration, to maximise its potential in the eyes of the buyer.

2. What are the benefits?
There are so many benefits to property styling! Lets look at some of these below:
• Adds warmth and character
Property Styling adds warmth and character to what can be considered a cold, empty home. A room looks larger with well-placed furniture and decor.
• Stand out from the crowd
In any real estate market, you want your home to stand out from the crowd. Styling your property can give it a wow-factor that will leave a lasting impression on potential buyers.
• Boost the marketing campaign
Having beautiful, styled images in your brochures, signage and advertising will increase the amount of interest in your property and will drive potential buyers to the open home. If you have more buyers through the open home, that can lead to a competitive sale which can help to drive up the purchase price.
• Maximise your sale price
Engaging property styling services can help achieve the best price possible for your home.
It is proven that styling your home can boost the final sale price between 7.5% – 12.5%* and reduce the time that the property is on the market. (*source open agent)

3. Should I style my property?

Styling a property certainly has its benefits and is a marketing investment with a strong Return on investment. However, all properties are unique and each sale is unique. At Southwell Property, we offer services for a full or partial style and we can provide advice about whether or not to style your property. Speak to one of our Sales Agents today about Property Styling and if it will benefit your next property sale.